Rocket Vehicle launches consumer-facing online car market

Detroit — Rocket Auto on Tuesday released an on the internet car marketplace for shoppers, the latest step forward in the company’s nascent force to become a key player in the automotive retail space. The business, which is under the umbrella of billionaire Detroit businessman Dan Gilbert’s Rocket Firms Inc., announced that RocketAuto.com went reside […]

Detroit — Rocket Auto on Tuesday released an on the internet car marketplace for shoppers, the latest step forward in the company’s nascent force to become a key player in the automotive retail space.

The business, which is under the umbrella of billionaire Detroit businessman Dan Gilbert’s Rocket Firms Inc., announced that RocketAuto.com went reside with stock of some 35,000 automobiles listed by much more than 300 auto sellers across the country. The enterprise expects its stock to improve as additional dealerships join the platform, with “many large supplier groups … previously committed to the system,” in accordance to Rocket Car CEO Victor You.

“Buyers have often wanted a better research and selection working experience as they navigate by means of marketplaces,” You claimed in an interview Tuesday.

But frequently, he reported, prospects start the car or truck-getting procedure just before they’re quite prepared to get. So wherever competing marketplaces might ship a buyer immediately to a dealership for assistance, You reported, Rocket alternatively makes it possible for the consumer to navigate the approach on their very own and then arrive to the dealership when they are essentially ready to near the sale.

Anette Rentie

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